Tropicana and Pepsi get new designs
And everyone seems to hate them. And I really don’t understand why. Maybe it’s my minimalist bent, but they’re clean, easy to read and identify (though the color-blindness gripe with the Tropicana is certainly valid), and stand out. The Pepsi much more so than the Tropicana, but still. Does anyone else think these new designs are crappy?
Comments
I kinda agree about the pepsi design. it reminds me of old, or even off-brand packaging. I have the same problem with quaker oatmeal. A few weeks ago I was searching high and low for quaker instant oatmeal, and eventually I realized the packaging was new, but my eyes just skimmed over it b/c it looked like an off-brand; and I momentarily thought about not buying it b/c of that b/c part of me associated off-brand packaging to lesser quality. i recognize how shallow that is but that’s how we view and assess things – we really do judge a book by its cover
I was actually walking through the grocery store the other day with a friend and she pointed out the new Tropicana design. My initial reaction was that I don’t like it, and after a few seconds I realized it was because it looks cheap. It definitely has that generic store brand look, and while I usually don’t have a problem with certain generic products, OJ isn’t one of them.
I like the Pepsi design, but I quit soda a few years ago so I hadn’t noticed it yet.
I don’t like the Tropicana one because it doesn’t use colors as vivid as the old logo. I mean, it’s ORANGE juice, it should smack me in the face when I grab the container. I do love the new, orange-shaped knob though! Pepsi’s is more tolerable because it feels kind of like a throwback to their old design. People hate them because of one common theme: people hate change.
I like ‘em! They should do new shit every year. Fuck brand recognition — they’ve only been around for 100 years.
Also, I had Pepsi for the first time in about 4 years this weekend and I kept saying, “This tastes funny. All chemical-ly.”
The designs are okay, its just that they are very generic looking now.
I just forwarded this link to my friend, and apparently her friend was equally upset at the change. More upset, actually, being as though she took the time to write Tropicana an email:
I just wanted to let you know that I am dissatisfied with the new packaging of the 14 oz cartons of Tropicana Pure Premium juice. The color of the juice on the carton is unappealing and the carton has entirely too much text. I very much thought that I was buying something that was a mistake or a special promotion instead of the new design of a product that looked great before. I like Tropicana juice a great deal, so hopefully you will change the packaging back to the original.
Tropicana’s response:
Alaina:
We’re sorry you don’t like the new graphics on Tropicana Juice cartons.
Our intention with the new design was to capture the spirit of the morning by depicting the actual juice verses the fruit. We wanted to focus on the juice itself and bring it to life on the package. Please know that your feedback is valuable to us and very much appreciated. We will share your comments with our marketing team.
We have mailed a full value coupon so you can enjoy your next carton of Tropicana Grapefruit Juice on us. Thank you, Alaina, for your business and for taking time to share your comments with us. We hope you will continue to be a valued loyal consumer.
Theresa
Tropicana Consumer Relations
What this means to you:
email = free juice.
Weird. I was in the supermarket a few hours ago for the sole purpose of buying Orange Juice. At first I thought that the Tropicana was the generic brand. Then it took me an additional couple of minutes just to figure out which of the varieties was the one I wanted. And I’m not the least bit colorblind.
The Pepsi ones are cool though. Those I like.
“Focus on the juice itself” is fucking ridiculous.
“Let’s focus on the derivative, not the fruits it’s supposed to taste like. See that color? That’s juice, baby. Fuck fruit.”
I liked seeing the fruit allegedly in the juice on the box. At a glance I could see “This one has banana” vs. “This one has kiwis and shit.” Now I actually have to read vaguely different boring labels to figure out what that it’s trying to taste like.
I don’t mind the Pepsi one.
If Tropicana really wanted to emphasize its juice in its packaging, it should have taken a page from the Simply people. Greenish juice? Simply Lime. Orange juice? Simply Orange. Brown mush? Simply Apple (which is delicious).
The Tropicana I can deal with. I guess mostly because I’m not a fan of orange juice. But I hate the new Pepsi redesign. It looks like the Old Spice logo to me. I think it’s a mistake, and if it wasn’t for Wild Cherry’s perfect combination with things (try it with McDonald’s!) I would probably shy away, for fear of a changed product.
Who doesn’t like orange juice? Communist.
Sammy said:Who doesn’t like orange juice? Communist.
The same kind of person who likes bad pizza.
Sammy, I want to give you a half-hour TV show where you yell at things. With a co-host that’s some adorable anthropomorphic Muppety creature that giggles and acts disgustingly sweet at all times, until the end of your 30 minutes of ranting where you rip off its head and devour the candy-scented stuffing inside.
These designs are easy to miss. I was at my friends house in VA a couple weeks ago and stared at the door of the fridge for several moments before I realized I was already staring at the OJ. But I was hungover, so whatever.
I like these new designs, but I wonder what gives Donald Duck Orange Juice the unwavering and steadfast confidence to never ever screw around with its branding.
I hate this new Pepsi logo. The designer living in my head assumes someone fucked up their curves in Illustrator every single time I see that awkwardly crimped white swish. It’s a confusing and needless flourish, and it looks like an error.
Wow! Wonder who the ad agency that did it is. They’ve gotta feel shitty.